Cheap advertising? Maybe not, but it will get a lot of heads to turn on the street as people see the only Checker on New York streets

found on http://fifties50s.blogspot.com/2011/07/new-york-checker-cab.html

Not a good looking car by any standard, the Checker Model A

found among the thousands of great old car photos at http://fifties50s.blogspot.com

For many more photos of this odd design: http://justacarguy.blogspot.com/2011/06/steve-has-keenest-checker-knowledge-ive.html