Winter tires... work better at cold temps below 45 degrees F than summer tires due tot he rubber staying pliable

they also have tread designs that are better at tracking through snow and slush, but its the supple rubber that doesn't get rigid like the summer tires rubber compound when cold

Michelin (very expensive) claims (!) 25% better traction than their competitions tires for winter tires

have an older vehicle that doesn't have the computer telling you the tire pressures, and want to know fast and easy if the tires are still correctly aired up?

TPMS sensors are pricey. A couple hundred each last time I saw one sold. And without a cars computer to interact with the sensor, the next best thing are these! Cool idea!

Found at SEMA. Best place to look though new gizmos, gadgets, and products fro vehicles

The Mickey Thompson tire booth had a big variety to display, and Kenny Youngblood doing art too!

 You get to choose which car you like from the above, and Kenny colors it up the way you prefer, and then adds your name to it. A donation is a nice thing though... just saying. Artists starve for their art too often

the Bead Bazooka, a new way to get that damn tire to pop onto the rim. Yup, I've had some that weren't co-operative

good use of old tires, cut them up and use them to hold your pens!

clever use of your company waste by products as SEMA schwag

beverage coasters made of recycled tires. That is brilliant

the Myers Tire Supply tabletop display at SEMA 2012

Toyo Tires vs the Mayans

Advertising in a military magazine, during WW2

imagine tires being so expensive you have to payment plan them.